Creative solutions designed for specific packaging requirements, working to templates and incorporating brand guidelines.

• I worked at Crabtree & Evelyn as Graphic Design Manager, designing and overseeing production of their different fragrance ranges. I ensured the designs and individual fragrance brands were consistently applied to a variety of templates. Global variations in legal requirements were incorporated into the artworks and all were prepared for print appropriately for the medium they were produced on.

I have attended press passes to ensure all colours and quality are accurate at production and all products were produced within strict brand guidelines accurately and effectively.

Connock London is a British fragrance brand. I work with them, evolving their brand, their fragrances and producing all the packaging and corporate marketing materials.

• Wylde Moon is an elegantly simple range of home fragrance and perfume created by Holly Willoughby. I worked with the development team to produce this packaging which includes two-step emboss/deboss panels and a stunning illustration inside the cartons. All concepts were visualised for approval and artwork accurately applied to production templates.

• I worked for the face mask brand 7th Heaven, artworking their face mask brand and looking at alternative designs for product package shapes.

• Eidos Interactive, now known as Square Enix, is a computer games publisher. I worked on designing and artworking some of their game sleeves, the CD design as well as their internal user manuals. All were produced within their strong brand identity as well as the sub-brands for the individual games.

I create strong and eye-catching adverts designed within the clients’ brand guidelines to ensure visual consistency.

Working with the clients on supplied briefs, from concepts through to completion. Final artworks are then provided as accurate, production ready files.

On brand typography and photography/illustration styles hang together consistently to bring the strongest impact.

Writing, creating and posting content for all social channels, using social media scheduling tools.

Designing on-brand visuals for Facebook, Instagram and LinkedIn in line with marketing campaigns.

Creating visuals for social media platforms and managing social media scheduling, posting and messaging.

Updating websites with on-brand visuals, creating online advertising banners and flat plans for website layouts. Generation of graphic icons and photography for site navigation and subject areas

Brochures, flyers, signage, case studies, white papers, corporate brochures and presentations. These are all designed and artworked using the company brand guidelines whilst ensuring the content is engaging and informative.

Working from briefs, all designs are produced to the highest standard and accurate production specifications.

Case studies, white papers, corporate brochures and printed presentations all designed to be brand consistent and easy to read. Focus on hierarchy of text ensures communication within the documents is easy to navigate and follow.

All projects are developed from a client brief, after which a variety of layout options are presented back. The final creative solution is designed and supplied back to the client or I can manage production based on requirements.

Design and layout of magazines, accurately keeping brand styles and typography consistent.

All creative work involves visual hierarchy, focussing on the importance of the message and highlighting any call-to-actions balanced with photography or illustrations to make the pages engaging.

Building relationships with third party printers, editors and photographers to get the best results.

All projects are developed from a client brief, after which a variety of layout options are presented back. The final creative solution is designed and supplied back to the client or I can manage production based on requirements.

Developing branding, creating logos and identities which accurately represent the company values with consideration to fonts, colour and graphic elements.

Creation of comprehensive brand guideline documents to support the logo identity to ensure correct application of the brand is used at all times, whether inside the company or for external customers.

Brands can be developed from scratch or evolved to move in time with changing company values.

Event graphics and presentations. I have designed, artworked and produced a variety of items for events from adverts, banners, PowerPoint presentations, awards, brochures and signage.

I have worked for many restaurants, both larger chains and stand alone.

I design and artwork menus within the company brand print specifications.